CAPABILITIES AND EXPERTISE.

---

PRINCETON REVIEW

Thinking strategically is the only way to think. Once the strategy aligns with brand attributes it's ready to be deployed...it better be smart because today's consumers are smarter than ever before. 

JERRY SEINFELD, HBO

Not every brand needs to be culturally significant, but it sure doesn't hurt. Whatever, and however, your brand is defined it must be, one way or the other significant to break through. 

AMEX GOLD CARDS

No matter how well your brand is consumed you must continually express and build on your value-proposition. Always be thinking of promotions that add to the customer experience.

CURB YOUR ENTHUSIASM

Your brand must have a defined message that is uncluttered. It should be clear, concise and smart so that the appeals to the broad masses in order to achieve maximum mass-appeal. 

DR. DREW, HLN

Advertising is about effecting change and the best way to do that is through igniting conversation. The more conversation going on about your brand the faster it grows. 

DIRECTV

The importance of creative collaboration is of the utmost importance. In the old days it was limited to the office and not national and even international. To get the best creative we go and collaborate around the globe. 

ESPN

The less words used the more the communication works. It becomes more easily digestible and and in return will resonate more with the reader of the ad. That's what makes our work best. 

SUPERCUTS

The creative we produce must be as creative as the talent that we're creating it for. Whether it's Real Time with Bill Maher or Anderson Cooper on CNN our messaging must be conversational or it doesn't work. 

24/7 FRANCHISE

When doing a campaign, ask yourself "Is it hard-hitting?" Is the creative and messaging worthy enough for someone to feel an emotion of pain or angst or joy...if it does any of the above then it's hard-hitting.