Brand

NEWREZ MORTGAGE "REALITY CHECK" CUSTOMER RETENTION CAMPAIGN.

Pere created this campaign for NewRez Mortgage, one of America's largest mortgage servicer. It's a tough ask to have a customer refi a mortgage when their existing rate is way under the current rates. The message we crafted was, basically while mortgage rates are high, they're still 75% less than prevailing credit card interest rates which are nearing 30%. The campaign shows people in a place they want to be in life due to the Newrez value-proposition and what NewRez can offer a financial partner. This campaign never did run, though we find it truly worthy for public consumption whether it be paid-media or in social media or an email campaign.

GLENN PERE

BRAND KNOWLEDGE.

WHETHER IT'S H2O OR HBO, YOU NEED YOUR DAILY INTAKE.

AFTER PITCHING A BRAND REVIEW, PRINCETON REVIEW CHOSE GLENN.

YOU CAN'T HAVE A NEIGHBORHOOD WITHOUT HBO IN IT.

AMEX COUNTED ON OUR CULTURAL NYC HERITAGE TO STRIKE GOLD.

WE LOVE THE SIMPLICITY OF THIS CAMPAIGN, IT'S SO ON BRAND.

OUR "MAKING HOURS YOURS" CAMPAIGN TOOK OFF FOR MARQUIS.

OUR CNN BRAND IMAGE FOR THE "HEROES" FRANCHISE.

WE GAVE SUPERCUTS A SUPER CAMPAIGN.

NOT MANY BRANDS CAN MAKE THE CLAIM THAT DIRECTV CAN.

NEWREZ MORTGAGE "REALITY CHECK" CUSTOMER RETENTION CAMPAIGN.

HYPER-LOCAL OUT-OF-HOME CAMPAIGN FOR CONSUMER ACTIVATION.

WHEN CNN DID A FULL 360, THEY DID IT WITH GLENN.