SPORTS IS CULTURE AND PERE IS SPORTS.
When it came to sports, there was one name on everyone's lips; Glenn Pere. It started with HBO sports, working on nearly every franchise. Hard Knocks, Inside the NFL, Bryant Gumbel, 24/7, Costas, Championship Boxing, sports documentaries and more. From there it was Fox Sports, NFL TV, NBA TV, MSG, Nike and more.
“As soon as the deal is done, the first thing we do is focus on creating the name and the artwork for the fight. That name and that artwork create the first impressions in the consumer’s mind and, live forever in the annals of the sport once the fight is over. We need the best and that’s why for fights which are the biggest of the biggest we turn to Glenn Pere and his agency, Pere360 for their innovation and expertise. Lewis Tyson wasn’t on until Glenn said it was on. As a result the Lewis Tyson fight was the biggest grosssing fight in boxing history.”
Mark Taffet, Sr. Vice President of Sports Operations and PPV