My agency was born as The Pere Partnership because I knew it would take just that, a partnership, to accomplish what I set out to do; Create a partnership between myself and my team, myself and my vendors, myself and my clients, my team with my clients and my clients with my team...a true partnership all the way around. Once that mantra came to fruition I felt it was important to now morph into phase two, which was Pere360. 360 meaning our team was now being leaned on as a full-service agency offering a 360 degree slate of services as well as moving from traditional advertising into digital and I believe that was back in 2008.
I now wanted to put everything back together with The Pere Partnership and Pere360 and simplify it and now name the agency; Glenn Pere.
And now my thanks...where to start? First my Dad. Probably the most creative, most talented, most encouraging man I've ever known. He had his own agency for over 50 years and turned out some truly fantastic work I remember going into work with him every day off from school I had from 5th grade on and the lessons were both invaluable and indelible...advertising was now officially in my blood....thank you Dad!
It's important to read, see and witness how the smartest thinkers think and that goes across a large spectrum of industries and times of history. You see, that while creative gets deployed differently these days, than in yesteryears, the core principles, the core drivers and the core consumer stays constant. Great work is great work...and will always stand the test of time.
Check out these quotes...genius quotes from genius thinkers. By the way, these quotes, and more help me steer my agency.
Thinking strategically is the only way to think. Once the strategy aligns with brand attributes it's ready to be deployed...it better be smart because today's consumers are smarter than ever before. Glenn Pere gets this and more.
JERRY SEINFELD, HBO
Not every brand needs to be culturally significant, but it sure doesn't hurt. Whatever, and however, your brand is defined it must be, one way or the other significant to break through. Glenn Pere gets this and more.
AMEX GOLD CARDS
There's brand and then everything is a distant second. Your brand is what separates you from all others, it defines you. Without a clear, concise message your brand can become obsolete. Glenn Pere gets this and more.
DR. DREW, HLN
Advertising is about effecting change and the best way to do that is through igniting conversation. The more conversation going on about your brand the faster it grows. Glenn Pere gets this and more.
The importance of creative collaboration is of the utmost importance. In the old days it was limited to the office and not national and even international. To get the best creative we go and collaborate around the globe. Glenn Pere gets this and more.
You may be the largest consumer brand in the world, but you still need to go to the local level to make sure a potential customer is aware of your offering. Use local iconic imagery and verbiage to nail the points. Glenn Pere gets this and more.
The creative we produce must be as creative as the talent that we're creating it for. Whether it's Real Time with Bill Maher or Anderson Cooper on CNN our messaging must be conversational or it doesn't work. Glenn Pere gets this and more.
When doing a campaign, ask yourself "Is it hard-hitting?" Is the creative and messaging worthy enough for someone to feel an emotion of pain or angst or joy...if it does any of the above then it's hard-hitting.Glenn Pere gets this and more.
ASTUTE ADVERTISING. BESPOKE BRANDING. CULTURALLY CREATIVE. DARING DESIGN.
Every ad agency, these days, claim they offer the same services; traditional, digital, social, PR, media...blah, blah, blah. What no other agency can offer, like Glenn Pere can, is the service, the creative, the pedigree, the awards and accolades and the scale of how we do what we do...Our work is rich, memorable and significant....and our work, works hard.
It's Glenn Pere's branding and marketing strategies that delivers the desired outcome which in return will, undoubtedly, drive your brand.
We're so proud for what the top people, across industries had to say about Glenn and his team.
"While I eventually served as president of HBO, it was during my tenure as the head of marketing that I became intimately familiar with the work of Glenn Pere and his agency Pere360. At the time, HBO was producing some of its most iconic campaigns in all of television; "It's Not TV. It's HBO", The Sopranos, Sex and the City, Curb Your Enthusiasm, Real Time With Bill Maher, Band of Brothers, Entourage, Live Events, HBO Sports and Boxing and much more. Glenn and his team never failed to develop a thought provoking, beautifully designed pieces of advertising that would generate the desired reader response. Since television is a 24/7 business, all the work was produced in a timely fashion often under extraordinary time pressure. I would highly recommend Glenn for any assignment you are considering. I am 100% confident you will be 100% thrilled with his work and more so, his commitment and brand knowledge".
“American Express asked Glenn Pere to analyze the AmEx Gold Card franchise to help identify and showcase the greatest value. And he did, just that, with the “On Broadway, You're Golden” campaign. It was an instant success and a huge hit. My favorite was “Never sit in Row Q, for Avenue Q” but also loved “Get Wicked good seats for Wicked”. The messages resonated on every level..."
“Glenn Pere has a firm understanding of the luxury market and has exceeded all expectations on all fronts. Their task was not an easy one; how do you entice people to spend hard-earned money on a product that on the surface appears to be irrational? I don’t know how they did it, but they did.”
“There’s not much I can say the work speaks for itself. Sports documentaries, original programming, branding and marketing...none better. Let’s not forget HBO Boxing and let’s not forget Glenn’s creative that to this day holds all PPV record-setting buys”
“Who else would we go with other than Glenn? We couldn’t have launched FOX SportsNet without Glenn’s keen understanding of sports along with his take on grassroots needs for local sports stations. As far as the creative force behind FX Networks, it was only Pere.”
“When I first started at HBO, it was in PR and it was Glenn and his team that we would knock out all the Hollywood trade campaigns...Little did I know, that 30 years later, Glenn would still be a valuable partner to all HBO does and stands for. His creativity, enthusiasm and loyalty will never be matched and will never be overlooked.
“As soon as the deal is done, the very first thing we do is focus on creating the name and the artwork for the fight. That name and that artwork create the first impressions in the consumer’s mind and, live forever in the annals of the sport once the fight is over. We need the best and that’s why for fights which are the biggest of the biggest we turn to Glenn Pere and his agency, Pere360 for their innovation and expertise. Lewis Tyson wasn’t on until Glenn said it was on. As a result the Lewis Tyson fight was the biggest grosssing fight in boxing history.”
“At DirecTV, engaging customers with compelling creative and messaging is essential in in terms of customer acquisition and their skillset is a mandatory for what we require in all of our creative partners.
"I would be remiss if I didn't take the time to acknowledge the remarkable work that Glenn Pere Has been doing on behalf of the A&E brand. My job is made more fulfilling by the very fact that Glenn and his company have helped us achieve the highest-level of creative and advertising communications in the industry. It is truly a delight to see Glenn's professionalism carried through all the way to finished product.