Creativity is at his core.
It's the creative process that drives Glenn which in return will, undoubtedly, drive your brand.
Creativity is at his core.
It's the creative process that drives Glenn which in return will, undoubtedly, drive your brand.
It's the creative process that drives Glenn which in return will, undoubtedly, drive your brand.
It's the creative process that drives Glenn which in return will, undoubtedly, drive your brand.
Glenn has had an illustrious 40 year award-winning career in entertainment advertising. He has been the creative force behind many of today’s largest pop-culture brands...starting with, but not ending with, HBO. He was there to help HBO launch “Sex and the City”, “The Sopranos”, “Real Time with Bill Maher”, “Curb Your Enthusiasm”, "Inside the NFL", "Hard Knocks" and “From the Earth to the Moon” plus so many other pop-culture hits. He’s collaborated with the likes of Tom Hanks, Steven Spielberg, Seinfeld, Costas, Springsteen, The Rolling Stones, Chris Rock, George Lopez, Justin Timberlake, Ricky Gervais, Robin Williams, George Carlin, Robert Klein, Bette Midler, Jerrod Carmichael and more.
Now let's talk about HBO Sports. It was Glenn and his agency that set the standard for sports advertising when he took over the creative duties for HBO Sports. Working on close to 400 fights with the biggest and the best; Mayweather De La Hoya, Tyson, Lewis, Alvarez, Pacquiao, Foreman, Golovkin and Gatti to name a select few. If it was HBO Sports, it was Glenn. His creative set all PPV records, many stand to this day.
Through the years the industry took notice of the work created by Glenn's team and it wasn't long before he was the go-to-guy for many more networks; TNT, TBS, CNN, Fox, Fox Sports, F/X, AMC, A&E, We, BTN, NBA, NFL and then came on AmEx, DirecTV and Nike.
Every ad agency, these days, offer the same services; traditional, digital, social, PR, media...blah, blah, blah. What no other agency can offer, like Pere can, is the service, the creative, the pedigree, the awards and accolades and the scale of how we do what we do...Our work is rich, memorable and significant....and our work, works hard.
There's brand and then everything is a distant second. Your brand is what separates you from all others, it defines you. Without a clear, concise message your brand can become obsolete.
Not every brand needs to be culturally significant, but it sure doesn't hurt. Whatever, and however, your brand is defined it must be, one way or the other significant to break through.
Advertising is about effecting change and the best way to do that is through igniting conversation. The more conversation going on about your brand the faster it grows.
The importance of creative collaboration is of the utmost importance. In the old days it was limited to the office and not national and even international. To get the best creative we go and collaborate around the globe.
The less words used the more the communication works. It becomes more easily digestible and and in return will resonate more with the reader of the ad. That's what makes our work best.
Thinking strategically is the only way to think. Once the strategy aligns with brand attributes it's ready to be deployed...it better be smart because today's consumers are smarter than ever before.
The creative we produce must be as creative as the talent that we're creating it for. Whether it's Real Time with Bill Maher or Anderson Cooper on CNN our messaging must be conversational or it doesn't work.
While we will never discount what traditional advertising means in these current times you must be savvy with today's digital offerings. Advertising morphs daily and if you don't keep up, you become obsolete.
Every brand campaign needs to have a start and end game plan. How does traditional dovetail into digital and how does digital morph into social and then how does that all circle back to brand message?
We're so proud for what the top people, across industries had to say about Glenn and his team.
"While I eventually served as president of HBO, it was during my tenure as the head of marketing that I became intimately familiar with the work of Pere360. At the time, HBO was producing some of its most iconic campaigns in all of television; "It's Not TV. It's HBO", The Sopranos, Sex and the City, Band of Brothers, Entourage, live events, HBO Sports and much more. Glenn and his team never failed to develop a thought provoking, beautifully designed pieces of advertising that would generate the desired reader response. Since television is a 24/7 business, all the work was produced in a timely fashion often under extraordinary time pressure. I would highly recommend Glenn for any assignment you are considering. I am 100% confident you will be 100% thrilled with his work and more so, his commitment and brand knowledge".
“American Express asked Glen to analyze the Gold Card Benefits to help identify and showcase the greatest value. And he did with the “Strike Gold on Broadway” the campaign was an instant success and a huge hit. My favorite was “Never sit in Row Q, for Avenue Q” but also loved “Get Wicked good seats for Wicked”. The messages resonated on many levels...Bravo.”
“Pere360 has a firm understanding of the luxury market and has exceeded all expectations on all fronts. Their task was not an easy one; how do you entice people to spend hard-earned money on a product that on the surface appears to be irrational? I don’t know how they did it, but they did.”
“There’s not much I can say the work speaks for itself. Sports documentaries, original programming, branding and marketing...none better. Let’s not forget HBO Boxing and let’s not forget Glenn’s creative that to this day holds all PPV record-setting buys”
“Who else would we go with other than Glenn? We couldn’t have launched FOX SportsNet without Glenn’s keen understanding of sports along with his take on grassroots needs for local sports stations. As far as the creative force behind FX Networks, it was only Pere.”
“There are no words that can be said about Glenn and his team. I’ve personally worked with Glenn throughout my 35 years at HBO and his grasp of our platform along with his grasp of pop-culture has helped make us a leader in premium entertainment."
“The very first thing we do once we sign a fight is to call Glenn and get him up here. We need him to brand each fight by naming it and then crafting it. Over the course of a quarter-century he has raised the bar and is the standard -bearer for developing our brand and making it the envy of all others. His work helped achieve nearly 20 million PPV Buys. His LEWIS TYSON campaign, to this day is one of the greatest fight campaign ever...second only to "The Thrilla in Manilla."
“At DirecTV, engaging customers with compelling creative and messaging is essential in in terms of customer acquisition and their skillset is a mandatory for what we require in all of our creative partners.
“I would be remiss if I didn’t personally acknowledge all that Glenn and his team at Pere bring to the table. Pere get’s our brand, and, that’s why he gets our work. From “Growing Up Gotti” to “Dog, The Bounty Hunter” to “Criss Angel; Mind Freak” to “Gene Simmons; Family Jewels” Glenn just gets it!
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