Creativity is at his core.
It's the creative process that drives Glenn which in return will, undoubtedly, drive your brand.
Creativity is at his core.
It's the creative process that drives Glenn which in return will, undoubtedly, drive your brand.
PERE'S EXPERTISE AND CORE COMPENTENCIES:
BRAND STRUCTURE.
CULTURALLY CREATIVE.
CULTURALLY CREATIVE.
There's brand and then everything is a distant second. Your brand is what separates you from all others, it defines you. Without a clear, concise message your brand can become obsolete.
CULTURALLY CREATIVE.
CULTURALLY CREATIVE.
CULTURALLY CREATIVE.
Not every brand needs to be culturally significant, but it sure doesn't hurt. Whatever, and however, your brand is defined it must be, one way or the other significant to break through.
STRAIGHT LINE.
CULTURALLY CREATIVE.
GLOBAL COLLABORATION.
Advertising is about effecting change and the best way to do that is through igniting conversation. The more conversation going on about your brand the faster it grows.
GLOBAL COLLABORATION.
GLOBAL COLLABORATION.
GLOBAL COLLABORATION.
The importance of creative collaboration is of the utmost importance. In the old days it was limited to the office and not national and even international. To get the best creative we go and collaborate around the globe.
SHORT & SWEET.
GLOBAL COLLABORATION.
STRATEGICALLY SMART.
The less words used the more the communication works. It becomes more easily digestible and and in return will resonate more with the reader of the ad. That's what makes our work best.
STRATEGICALLY SMART.
GLOBAL COLLABORATION.
STRATEGICALLY SMART.
Thinking strategically is the only way to think. Once the strategy aligns with brand attributes it's ready to be deployed...it better be smart because today's consumers are smarter than ever before.
CONVERSATIONAL CONTENT.
CONVERSATIONAL CONTENT.
CONVERSATIONAL CONTENT.
The creative we produce must be as creative as the talent that we're creating it for. Whether it's Real Time with Bill Maher or Anderson Cooper on CNN our messaging must be conversational or it doesn't work.
DIGITAL DOMINANCE
CONVERSATIONAL CONTENT.
CONVERSATIONAL CONTENT.
While we will never discount what traditional advertising means in these current times you must be savvy with today's digital offerings. Advertising morphs daily and if you don't keep up, you become obsolete.
END RESULTS.
CONVERSATIONAL CONTENT.
END RESULTS.
Every brand campaign needs to have a start and end game plan. How does traditional dovetail into digital and how does digital morph into social and then how does that all circle back to brand message?